Please note, we have an 'Online' and a 'Blended Learning' delivery options for this course. The online option will be delivery fully online, the Blended Learning option will have opportunities to attend face-to-face seminars, lectures and Q&A sessions throughout the course at our Coatbridge Campus.
Being the equivalent of a 2nd year undergraduate degree you will gain up-to-date knowledge of all major areas of the music industry including artist management, event organisation and legal issues as well as covering the evolving nature of record companies and social media marketing.
You will focus on real-life practical experiences; releasing music and running events.
This HND course will give you the opportunity to learn advanced practical and theoretical skills that are necessary to work within the music industry. Choosing to study with us will offer an enriching experience in both the academic and technical pursuits of music business. From promotions and events to marketing and entrepreneurship, this music business course will offer you a diverse range of advanced subjects from which to study.
In addition to the above you will also focus on business administration and management to provide you with a complete overview of the industry and its vigorous demands. Units within the music business courses cover numerous business roles, including (but not limited to):
• Tour management
• Entertainment marketing
• Artist management
• Digital marketing and e-business
The individual classes will not only deepen your understanding in accounting and administration but you’ll also learn essential computer skills where you will sharpen your organisational talents whilst also learning how to work well under pressure and adapt to changing situations.
During the course you will develop an understanding of the professional skills, work habits, and attitudes expected by the industry. This will include client interaction, working in teams, delivering high quality work to tight deadlines and decision making. You’ll also be encouraged to work with students from other disciplines including Music, Sound Production and Film & TV collaborating on projects that will introduce you to working in real-life situations.
Graduates of our music business courses lead to diverse opportunities in the music and entertainment industry, including managing tours, booking performers, promoting artists and events, creating promotional materials, negotiating contracts and more. Job opportunities are often found at record labels, talent agencies, marketing and promotions firms and sound production studios.
Specific positions may include (but aren’t limited to):
• Tour Manager
• Music Promotor
• Music Publisher
• Artist Management
Various degree programmes in music business, commercial music, event management and marketing.