BA Business Enterprise and Marketing

Year overview

This degree is for people who want to develop their entrepreneurial skills and turn ideas into real business opportunities. You’ll learn how to start, grow and manage a business, with a strong focus on self-employment and small to medium-sized enterprises (SMEs).

You’ll build the knowledge and confidence to turn your passion into a successful venture. The course helps you identify your strengths, focus on your niche, and develop practical skills that set you apart.

By the end of the degree, you’ll not only graduate with a qualification but also with a portfolio of applied experience to support your future career or business journey.

Entry

HNC in a relevant vocational subject, such as Beauty Therapy, Photography or Sport subjects.

Applicants who hold alternative qualifications to a HNC may also be considered, provided that their qualification is at an equivalent level, subject to review. 

Learn

You’ll take part in a mix of lectures, workshops and practical projects. Assessments are designed to help you build real-world skills such as teamwork, communication, and problem-solving. They also give you the chance to tailor your work to the area of business or marketing you’d like to move into.

Assessments may include portfolios, presentations, reports, class tests and business model development.

What you’ll study at Level 8

Term 1 modules

• Organisational Behaviour
• Creating Sustainable Business
• Business Accelerator

Term 2 modules

• Digital Workplaces
• Online Interactions and 3D Web
• Professional Development Experiences

The modules and assessments are shaped by industry expectations and Quality Assurance Agency (QAA) standards, so you can be confident your degree reflects what employers are looking for.

Where can I go from here?

Graduates of this course will be able to go directly into the following courses:

Year overview

This programme is designed to ignite your entrepreneurial spirit and equip you with the skills and knowledge needed to thrive in the dynamic world of self-employment or small and medium-sized enterprises (SMEs). Our Business Enterprise and Marketing degree provides you with the opportunity to develop your business acumen so that you can turn your vocational passion into a thriving commercial business. 

We believe that true success lies at the intersection of passion and profession. That's why our curriculum is designed to help you identify your niche and home in on what makes your entrepreneurial journey uniquely yours. You'll graduate not just with a degree but with a portfolio of applied knowledge ready to make an impact.

Entry

• HND in a relevant subject
   

Learn

In this degree programme, you'll delve into the principles of business creation and marketing, providing you with a strong foundation for establishing and managing your own business venture. From understanding market trends to mastering start-up essentials, you'll acquire the skills necessary to navigate in a business setting.

Our curriculum is designed to keep you ahead of the curve, teaching you to anticipate changes, embrace challenges, and turn disruptions into opportunities.

The BA Business Enterprise and Marketing degree will provide students with a range of summative and assessment opportunities in a range of formats. This will include end of module examinations, essays, group/individual presentations and work-based learning. In addition to an opportunity for you to demonstrate your subject knowledge an understanding, these assessments will also enable you to showcase and develop other core and meta skills, including digital literacy, communication, adapting, initiative, leading and creativity. 

You will complete a range of business, enterprise and marketing modules. These modules are:

• Enterprise Creation
• Emerging Issues in Business
• Contemporary Consumer Behaviour
• Marketing Communications Mix
• Sustainable Leadership
• Professional Development Experience